How to Plan 30 Days of Social Media Content (Free Worksheet Inside!)

How to Plan 30 Days of Social Media Content (Free Planner Inside!)
How to Plan 30 Days of Social Media Content (Free Worksheet Inside!) 7

Planning 30 Days of Social Media Content: A Guide with Free Guide. Social media can be overwhelming, but with a content calendar, you can save time and stay organized. In this article, we’ll walk you through the process and provide helpful tips and tools, including a free worksheet.

How to Plan 30 Days of Social Media Content (FREE Guide and Worksheet Download!)

In the ever-changing realm of social media, staying ahead requires planning and preparation. A content calendar helps ensure that your business stays up to date on its presence in this digital world – saving you time while keeping you organized so that all those accounts remain active and captivating for curious eyes! One of the keys to success is planning your content in advance. By creating a content calendar, you can save time, stay organized, and make sure your social media accounts are always active and engaging.

Why You Need a Content Calendar

A content calendar is a plan that outlines the content you’ll be posting on your social media channels over a specific period of time. Creating a content calendar has several benefits:

    • Saves Time: By planning your content in advance, you can save time and avoid the stress of coming up with new content ideas every day.

    • Stays Organized: A content calendar keeps you organized and on track, so you don’t miss important dates or events.

    • Consistency: A content calendar ensures that your social media accounts are always active and engaging, which can help increase your visibility and engagement.

    • Strategy: A content calendar allows you to plan your content according to your social media marketing strategy and goals.

Creating Your Social Media Content Calendar

Here are the steps to creating a 30-day social media content calendar:

Step 1: Determine Your Goals and Audience

Before you start planning your social media content, it’s important to determine your goals and your audience. What are you trying to achieve with your social media accounts? Who is your target audience? What type of content resonates with them?

Once you have a clear understanding of your goals and audience, you can start planning your content accordingly.

Step 2: Choose Your Platforms

There are many social media platforms out there, and it’s important to choose the ones that are right for your business. Facebook, Twitter, Instagram, LinkedIn, and Pinterest are some of the most popular social media platforms. Each platform has its own unique features and benefits, so it’s important to do your research and choose the ones that are best for your business.

Step 3: Determine Your Content Categories

Social Media Content
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Before you start creating your social media content, you need to determine the categories that your content will fall into. Your content categories should align with your business and your social media marketing strategy. Some common content categories include:

    • Promotional Content: Posts that promote your products or services

    • Educational Content: Posts that teach your audience something new

    • Entertainment Content: Posts that entertain your audience

    • Inspirational Content: Posts that inspire your audience

To keep your social media content fresh and engaging, it’s important to have a variety of content categories. This will help you avoid repeating the same types of content over and over again. Some examples of content categories include:

    • Blog posts

    • Product or service highlights

    • Industry news

    • Quotes

    • Customer success stories

    • Behind-the-scenes looks

    • Tips and tricks

Step 4: Brainstorm Content Ideas

Once you have your content categories, it’s time to brainstorm content ideas. Some ways to come up with content ideas include:

    • Competitor Research: Look at what your competitors are posting on social media.

    • Audience Research: Ask your audience what type of content they would like to see from you.

Step 5: Plan Your Content

Once you have your content ideas, it’s time to start planning. Use your content categories to create a rough outline of your content calendar. Make sure to include important dates and events, such as holidays or product launches.

When planning your content, keep in mind the 80/20 rule: 80% of your content should be informative, educational, or entertaining, while only 20% should be promotional. This will help you build trust and credibility with your audience and keep them engaged.

Step 6: Schedule Your Content

There are several tools available that allow you to schedule your social media posts in advance. Some popular options include:

    • Hootsuite: Allows you to schedule posts on multiple social media platforms.

    • Buffer: Allows you to schedule posts and provides analytics on your social media performance.

    • Later: Allows you to schedule Instagram posts and stories.

Step 7: Measure Your Results

Woman holding cell phone taking a picture of flat lay
How to Plan 30 Days of Social Media Content (Free Worksheet Inside!) 9

Finally, it’s important to measure your results. Use analytics tools to track your social media engagement, and make adjustments to your strategy as needed. Pay attention to which types of content are getting the most engagement, and adjust your content categories and posting schedule accordingly.

Step 8: Review and Refine Your Strategy

After you’ve been posting for a while and collecting data on your results, use that information to refine your strategy. If certain types of posts are performing better than others, you might want to focus more on those. If you’re not meeting your goals, figure out what’s not working and adjust accordingly. It’s crucial to consistently review and refine your strategy to stay relevant and effective.

Step 9: Engage with Your Audience

Remember, social media isn’t just about posting content. It’s also about interacting with your audience and building relationships. Make sure to schedule time each day to respond to comments, answer questions, and engage in conversations. This can help build a strong community and increase your audience engagement.

Step 10: Repeat

Remember, planning your social media content is not a one-time activity. After your initial 30-day period, you should be ready to plan for the next 30 days. The good news is that you’ll have a better idea of what works and what doesn’t after tracking and analyzing your efforts from the previous month.

With these extra steps, your social media strategy will be well-rounded and responsive, allowing you to continuously improve and adapt to your audience’s needs and preferences. Happy planning!

Free Worksheet: Social Media Content Planner

To help you plan your social media content, we’ve created a free worksheet that you can download and use. This worksheet will walk you through the steps we’ve outlined in this article and help you organize your ideas. You can download the worksheet here:.


Creating a content calendar is an essential part of any successful social media strategy. By planning your content in advance, you can save time, stay organized, and ensure that your social media accounts are always active and engaging. Use the steps outlined in this article to create a 30-day social media content calendar and start seeing the benefits today!

Download Your Free 30 Day Social Media Content Planner

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